Conformity requires pushing. It exists because of rules and expectations that people and now, media creates. Many people are naive to the fact that they conform and that they do so because of the pressure emplaced by society.
Because trends are a product of conformity, many PRODUCTS hope for conformity to help them gain popularity. If they can somehow convince their audience that they NEED their product to be a normal human being, then they’re probably in for a decent amount of $$$$$$$$$$$.
So…it makes sense why products hope for this BUT, it puts a lot of pressure on the consumer. What if everything was less forced…products, society , everything.
- High school cliques and popularity queens and kings wouldn’t tell you what to wear and how to act. Instead of saying.. “On Wednesdays we wear pink” or “you CAN’T be apart of the mathletes b/c that’s social suicide” they would say “On Wednesday’s we wear pink…if that’s what you’re into” …and that second quote just wouldn’t exist.
SOOOO eliminating all forms of forced conformity would be GREAT, but it’s just not realistic. A product can’t fix the world but, MLS CAN offer a more comforting approach to showing off their product. MLS, is founded on the brand that offers a”badge of nonconformity.” It feels wrong for a product based on NONconformity, and NOT pushing expectations to sell themselves in the typical form of advertising, making customers feel like they CAN’T live without their product. It’s controversial to try and FORCE the concept of nonconformity. So why do it?
IDEA: “No Pressure” ad campaign. The concept: LIKE US…but only if you want to. MLS could just be very blunt. They could still work hard to show off how awesome their brand/league is. However, instead of taking the approach to show you how you NEED MLS, they could simply show off their brand and INVITE you to like them. If MLS is your thing , cool. Like us! And if not, no biggy. This approach should lure in people who like MLS already, but also people who feel pushed around and pressurized by brands. Many people would respect the fact that MLS isn’t pushing their brand/product and they would be showing of their brand without being hypocritical or controversial.