This is an image of Christopher Columbus. Columbus had a thought that he proposed in the 1400’s that society rejected. When Columbus introduced the idea that the world is not flat, but in fact round, people just thought he was the biggest idiot. He was ridiculed and told he was crazy, but Columbus knew he knew something that could change the world and he continued to pursue what he wanted. That is core of nonconformity- pursuing your beliefs, despite ridicule and complete lack of reinforcement from society.
IDEA: MLS revitalizing Christopher Columbus as a new character that can be used to demonstrate their brand and how MLS promotes nonconformity. Without nonconformity, Christopher Columbus wouldn’t of been able to get past the ridicule and pursue his journey to see if the world was in fact round instead of flat. If he never went on this journey, he would have never discovered America and America wouldn’t be what it is today. Without today’s America, MLS could have never existed. I know it’s a long trace backwards, but if you think about it, MLS owes Columbus a big pat on the back!
Though there is a loose tie between Christopher Columbus and the soccer league MLS in terms of history, the biggest thing Columbus and MLS have in common is the fact that both are role-models for nonconformity.
I created a visual at the top of the page that demonstrates how Columbus is nonconforming. I put haters on one side and then Christopher Columbus on the other with a humble yet solid stance. He knows what he wants and he won’t budge because society is telling to. MLS could revitalize Christopher Columbus as a character for MLS commercials, creating his persona based upon this face. Though Columbus doesn’t really have any direct relation to soccer, if MLS uses him to promote the concept of their brand, people will associate him with MLS. (The Geico gecko has nothing to do with insurance, however he works and people love him.)
A good tagline(s) for this concept could be :
“The haters gonna hate..but without nonconformity, we would still believe that the world is flat.”
“All potentially world changing ideas are nonconforming. Support a team who supports your crazy concepts. Support MLS.”