Any civilized kid was told at least once to “not play with your food.” That rule seems standard, known, and most people really don’t have a problem with that rule. Don’t get me wrong here, I’m not trying to stir up trouble, but I would like to point out there really is no decent reason for this rule besides the fact that doing so is “rude,” “slobbish,” and “improper.” Playing with your food doesn’t cause you any danger and it certainly won’t kill you (unless you’re playing w/ some pretty crazy food….) So who decided that this was impolite? I’m not sure, but all rules for being civilized and proper are just rules that have been around forever and we follow them because society tells us that’s best.
Well MLS doesn’t care about society’s silly rules. MLS is the cool babysitter that says “what the heck, why NOT play with your food.” MLS allows you to be deviant. MLS gets that society’s rules are silly and they fully embrace nonconformity. Go out and play with your food, go break some rules. MLS gets it.
So my idea for this post was pretty specific- playing with your food is an act of non-conformity in the sense that it’s something society asks and expects you not to do. I chose to create an MLS logo and soccer ball to create a direct association with MLS. If a viewer looks at an image of a flower made out of food they’re probably not going to think of MLS. That could address the idea of nonconformity, which would represent MLS’s logo, but for the sake of being direct and not confusing, I chose to make a soccer ball and the logo. I get that it’s really not THAT exciting of an idea to make a logo out of food- it’s been done before. However, I think that tying in how playing with your food is an act of nonconformity pretty obviously embraces MLS’s brand. I also think that playing with your food is a pretty innocent, silly, and relatable way to not conform. It’s light and fun, which are qualities that attract to many.